Editorial authority
MovesThem Research Desk
Editorial governance and evidence review
Remit
MovesThem Research Desk develops practical guidance for teams making creator decisions. Its remit is to separate observed facts, calculated signals, interpretation and unknowns so recommendations remain reviewable.
Method
The desk starts with a decision question, defines acceptable evidence, preserves material unknowns and reviews every article against the published editorial standard.
Focus areas
- Creator research
- Evidence design
- Decision documentation
Disclosure
This is an organizational byline representing MovesThem editorial work. It is not a fictional individual or a claim of third-party certification.
Published work
Written or reviewed here.
Research · Reviewed August 24, 2026
Cross-border creator audiences between India, UAE, UK and US
Research · Reviewed August 24, 2026
India regional-language creator discovery landscape
Research · Reviewed August 24, 2026
Instagram vs YouTube vs TikTok discovery benchmarks
Research · Reviewed August 24, 2026
Creator location vs audience location
Research · Reviewed August 24, 2026
The state of creator discovery in 2026
Comparison · Reviewed August 24, 2026
Qoruz vs Modash for influencer discovery in India
Comparison · Reviewed August 24, 2026
MovesThem as a Qoruz alternative
Comparison · Reviewed August 24, 2026
MovesThem as a HypeAuditor alternative
Comparison · Reviewed August 24, 2026
MovesThem as a Modash alternative
Comparison · Reviewed August 24, 2026
Influencer database vs manual creator research
Research · Reviewed August 24, 2026
A practical evidence framework for creator discovery
Data · Reviewed August 29, 2026
Influencer campaign reporting: turn activity into a decision record
Research · Reviewed August 25, 2026
Influencer outreach: how to contact creators with real context
Vetting · Reviewed September 9, 2026
How to vet an influencer before they make the shortlist
Research · Reviewed September 9, 2026
Creator location is not audience location
Data · Reviewed August 29, 2026
How to compare influencer engagement rates without hiding the method
Methodology · Reviewed August 24, 2026
A source-profile record is not a unique creator
Guide · Reviewed August 24, 2026
How to find influencers who fit the real brief.
Definition · Reviewed August 29, 2026
Audience location
The estimated geographic distribution of the people who view or follow a creator.
Definition · Reviewed August 29, 2026
Average views
The arithmetic mean of views across a defined set of creator content.
Definition · Reviewed August 24, 2026
Creator keyword search
Searching creator bios, captions, topics or other text signals for brief-specific language.
Definition · Reviewed August 24, 2026
Creator location
The location associated with the creator, separate from where their audience is based.
Definition · Reviewed August 29, 2026
Engagement rate
A ratio that relates selected interactions to a defined audience or exposure measure.
Definition · Reviewed August 24, 2026
Influencer discovery
The process of finding and evaluating creators against a defined campaign brief.
Definition · Reviewed August 24, 2026
Source-profile record
One indexed profile record from one creator platform or source system.
Commercial guide · Reviewed September 9, 2026
Turn a campaign brief into a shortlist you can review.
Explore early-access AI influencer discovery. Define the audience, inspect creator content and agree on a shortlist with its evidence and limits.
Commercial guide · Reviewed September 9, 2026
Reach the right creators with the context that found them.
Turn an evidence-linked creator shortlist into personalized influencer outreach. Keep campaign context, message drafts, approvals and follow-up connected.
Commercial guide · Reviewed September 9, 2026
Find Indian creators and the audiences they actually reach.
Find Indian creators by city, language, category and audience market. Build India influencer shortlists across Instagram, YouTube, TikTok and more.
Commercial guide · Reviewed August 29, 2026
Search Instagram influencers by niche, audience and recent content.
Find Instagram creators using audience location, keywords, language, follower range, engagement, growth, brand mentions and recent content signals.
Commercial guide · Reviewed August 29, 2026
Find YouTube influencers by category, topic and audience evidence.
Search YouTube influencers by category, video topics, audience market, language, average views, channel size, activity and brand-relevant content.
Commercial guide · Reviewed August 29, 2026
Search TikTok influencers by recent content, audience and repeatable reach.
Find TikTok creators by content keywords, audience market, language, follower range, average views, growth, posting activity and brand signals.
Commercial guide · Reviewed September 9, 2026
Move every client brief from search to outreach without losing the strategy.
Turn client briefs into creator discovery, fit analysis, decision-ready reports and personalized influencer outreach across markets and platforms.
Commercial guide · Reviewed August 29, 2026
Find, understand and reach creators who fit your market.
Discover creators, analyze audience and content fit, create decision-ready reports and prepare personalized influencer outreach for your brand.
Commercial guide · Reviewed August 24, 2026
Search each creator platform on its own terms.
Compare creator discovery across Instagram, YouTube and TikTok. Search platform-specific content, audience, reach, engagement and activity signals.
Commercial guide · Reviewed August 29, 2026
AI influencer marketing shaped around the outcome your team owns.
Move from campaign brief to creator discovery, AI analysis, decision-ready reports, personalized outreach and campaign handoff with MovesThem.
Commercial guide · Reviewed August 24, 2026
Search creators globally. Understand each market locally.
Search creators across global markets using creator location, audience geography, language, platform, content and performance signals.
Commercial guide · Reviewed August 24, 2026
Search the US creator market without flattening it.
Find US creators by platform, topic, city, language and audience market. Keep creator location separate from US audience reach.
Commercial guide · Reviewed August 24, 2026
Find UK creators with the market context intact.
Search UK creators by platform, city, topic, language and audience geography. Compare London relevance with wider UK reach.
Commercial guide · Reviewed August 24, 2026
Search UAE creators beyond a Dubai location tag.
Find UAE creators by Dubai or Abu Dhabi context, language, platform, category, recent content and local or cross-border audience reach.
Commercial guide · Reviewed August 24, 2026
Find Canadian creators without losing language or region.
Search Canadian creators by province or city, English or French content, platform, topic, recent activity and audience geography.
Commercial guide · Reviewed August 24, 2026
Search Australian creators by the market they can move.
Find Australian creators by city, platform, topic, format, recent content evidence and Australian or cross-border audience geography.
Commercial guide · Reviewed August 24, 2026
Find Singapore creators with local and regional context.
Search Singapore creators by platform, topic, language, recent content and local or wider Southeast Asian audience reach.