Name the unit
The denominator, source, window and population stay visible.
Creator intelligence library
Definitions · methods · limitsThe signals behind a creator decision.
Clear definitions for creator search, audience evidence and performance measures. Each entry names the unit, explains the limitation and shows who reviewed it.
Start with the guideA to Z
Working definitions.
These definitions describe how MovesThem uses each term. Platform-native measures retain their source and should be read in that context.
A
Audience location
The estimated geographic distribution of the people who view or follow a creator.
Reviewed August 29, 2026
A
Average views
The arithmetic mean of views across a defined set of creator content.
Reviewed August 29, 2026
C
Creator keyword search
Searching creator bios, captions, topics or other text signals for brief-specific language.
Reviewed August 24, 2026
C
Creator location
The location associated with the creator, separate from where their audience is based.
Reviewed August 24, 2026
E
Engagement rate
A ratio that relates selected interactions to a defined audience or exposure measure.
Reviewed August 29, 2026
I
Influencer discovery
The process of finding and evaluating creators against a defined campaign brief.
Reviewed August 24, 2026
S
Source-profile record
One indexed profile record from one creator platform or source system.
Reviewed August 24, 2026
Publishing standard
Definitions with an owner.
State the limit
Every entry explains what the signal cannot establish.
Review the change
Material updates receive a review date and change record.