Free review tool

Build an influencer vetting checklist.

Build a creator vetting checklist, record source content and audience evidence, and download a review CSV with the decision, date and reviewer.

Evidence checklist

A consistent review aid. It does not replace legal, safety or specialist judgment.

IDENTITY AND LINKED PROFILES
□ Confirm the profile and linked platform identities
□ Record source links and observation date
□ Keep unresolved identity questions visible

AUDIENCE AND MARKET FIT
□ Separate creator location from audience location
□ Review audience geography and language
□ Record the observation window and unavailable fields

CONTENT RELEVANCE
□ Inspect representative recent content
□ Check frequency, recency and context of relevant topics
□ Compare formats with the campaign job

COMMERCIAL HISTORY
□ Review visible brand mentions and sponsorship context
□ Check direct conflicts named in the brief
□ Do not infer a relationship from an unsupported mention

BRAND SUITABILITY
□ Apply the same campaign-specific review questions to every creator
□ Link material evidence behind any concern
□ Route legal or specialist questions to the right owner

DECISION OWNERSHIP
□ Name the reviewer and review date
□ Record advance, hold or reject with a reason
□ List the unknowns that must be resolved before approval

Read the method

Creator evidence worksheet

Keep the source beside the decision.

Record one creator review and download it as a CSV. Compare the same criteria across candidates. This worksheet records your observations; it does not fetch profiles or analyze videos. Entries stay in this browser until you download them and are cleared when you leave.

How to review creator content What audience evidence to request

How to use it

Read the result in context.

Read the influencer discovery definition

Start with the brief

Choose review areas because they can change this campaign decision, not because a universal score expects them.

Apply one method

Ask the same evidence questions of every creator so confidence and missing information remain comparable.

Name the owner

Record who reviewed the evidence, when it was observed and which unknowns must be resolved before approval.

Product

Platforms

Solutions

Resources