Inputs
You decide the campaign variables, denominator and sample.
Free creator marketing tools
Free influencer marketing tools for better creator decisions.
Build creator-search keywords, calculate engagement rate, write a campaign brief and create a repeatable influencer vetting checklist. Free, browser-based and no sign-up.
Planning tool
Influencer brief builder
Turn a campaign ask into explicit creator, audience, content, market and review criteria.
Measurement tool
Engagement rate calculator
Calculate a follower-based or view-based rate while keeping the formula and sample visible.
Search planning tool
Creator keyword builder
Turn a topic into field-aware keywords, adjacent language, exclusions and review rules.
Review tool
Influencer vetting checklist
Create a repeatable evidence checklist for every creator who reaches deeper review.
Tool standard
The formula stays visible.
Output
The tool produces a portable result, not an unexplained verdict.
Context
Every result links to the definition and limits behind the measure.