01
Category and meaning
Move from the broad vertical into the topic, problem and language of the campaign.
Category · Content keywords · Relevant posts · Brand and product context
For brands
Find, understand and reach creators who fit your market.
Discover creators, analyze audience and content fit, create decision-ready reports and prepare personalized influencer outreach for your brand.
Start with a campaign brief
From campaign question to inspectable creator shortlist
Decision handoff
Query received
New product launch · First-time buyers · India + UAE · Skincare education
- 01
Name the audience and market
Define who the campaign must influence and where, before using creator size as a shortcut.
- 02
Search for credible relevance
Combine keywords, category, recent content and audience signals to find creators with a defensible fit.
- 03
Approve and activate the shortlist
Carry source evidence, trade-offs and unknowns into internal review, personalized outreach and campaign execution.
Ready for review
Plain answer
Built forinfluencer discovery platform for brands
Carry campaign context from discovery into reporting, outreach and execution.
MovesThem helps brand teams move from a natural-language campaign brief to AI-assisted creator discovery, fit analysis and an inspectable report. Approved creator context can then support personalized outreach and campaign coordination, so the reasoning behind the shortlist survives the move from research into action.
Workflow requirements
Define the outcome before the AI begins the work.
New product launch · First-time buyers · India + UAE · Skincare education
- The customer and market lead the search, not follower count.
- Category fit is tested against recent content and language.
- Audience geography can overturn an assumed creator match.
- Every shortlist should be explainable to the next stakeholder.
- Outreach should reflect why the creator fits, not simulate a personal relationship.
02
Audience fit
Check whether the creator reaches the buyers named in the strategy.
Audience country · City and language · Age and gender mix · Audience interests
03
Creator performance
Use scale, engagement and momentum together rather than optimizing one number.
Followers and subscribers · Average views · Engagement · Growth and activity
04
Report and outreach
Keep enough context for approval, relevant first contact and campaign handoff.
Fit report · Content examples · Outreach context · Known limitations
Connected workflow
Keep the query, filters and evidence attached through action.
AI becomes useful when every strategist, approver and outreach owner can see which question was asked, which evidence mattered and what should happen next.
Work product 01
Category and meaning
Move from the broad vertical into the topic, problem and language of the campaign.
Work product 02
Audience fit
Check whether the creator reaches the buyers named in the strategy.
Work product 03
Creator performance
Use scale, engagement and momentum together rather than optimizing one number.
Work product 04
Report and outreach
Keep enough context for approval, relevant first contact and campaign handoff.
Connected intelligence
Move from the approved answer into the next campaign action.
Continue exploringInfluencer discoverySearch creators with editable criteria and visible reasons for each match.Related researchInfluencer campaign reportingCarry delivery, distribution, outcomes, attribution and unknowns into a decision-ready report.Related researchContextual influencer outreachTurn approved creator evidence and a clear campaign offer into a relevant first message.Related marketIndia creator intelligencePlan creator discovery across Indian cities, languages and audience markets.
Useful answers
Questions teams ask before they commit.
How can a brand find the right influencers?+
Start with the buyer, market, campaign subject and desired format. Search for creators whose content repeatedly fits that context, then narrow with audience geography, language, scale, performance and activity. The final shortlist should preserve the reasons each creator advanced.
Answer 01Can I find creators who already discuss my category or brand?+
Category, keyword, relevant-content and brand-mention signals can help surface creators with existing context. Those signals should still be reviewed alongside audience fit and current activity before a campaign decision.
Answer 02Can MovesThem support global and India campaigns?+
Yes. MovesThem is designed for global creator discovery with deeper market context for India. Teams can search within one market or compare creator and audience reach across borders.
Answer 03Can a brand prepare creator outreach in MovesThem?+
Yes. The workflow is designed to carry approved campaign context and creator-fit evidence into personalized, editable outreach drafts and campaign handoff. Human teams remain responsible for approval, sending and relationship management.
Answer 04Sources and revision historySee what supports this page and when it changed.+
Sources
- MovesThem evidence and decision documentation methodFirst-party methodology
Defines how landing-page claims, limitations and review ownership are recorded.
MovesThem Research Desk · Accessed 2026-08-25
Change log
Initial substantive landing-page review recorded.
Next step
Run a real search. Move from answer to action.
Tell us who you need to find, the audience and the market. We will show you how AI turns that query into filters, results, analysis, reporting and outreach without hiding the evidence.
Continue the workflow
For agenciesMove every client brief from search to outreach without losing the strategy.Influencer outreachReach the right creators with the context that found them.About MovesThemSee the operating principles behind the creator intelligence workflow.
Coverage is documented by source, market and observation date.