Direct answer
One indexed profile record from one creator platform or source system.
Context 01
Records and people are different units
A creator may operate an Instagram profile, a YouTube channel and a TikTok account. Those can be three source-profile records associated with one person. A person may also operate several accounts on one platform.
Identity resolution links records when the evidence supports a connection. It should preserve uncertainty rather than force every profile into a person-level entity.
Context 02
Coverage claims should name the measured unit
Indexed records, resolved identities and product-searchable profiles answer different questions. A large source index describes acquisition scope, while product-searchable coverage describes what a user can actually query under current product rules.
MovesThem labels its global index as source-profile records and measures canonical and product-searchable coverage separately.
Do not overread this signal
Limits to keep visible.
- 01Record count does not equal unique people.
- 02An indexed record may not meet current product-searchability requirements.
- 03Identity links can change as new evidence appears.