01
Name the record
An indexed platform-profile record is not automatically a unique person. We keep the source record, any resolved creator identity and the searchable product result conceptually separate.
Data and evidence
Operational principles, not a legal privacy policy or a claim of third-party certification.
Clear units. Visible evidence. Fewer false conclusions.
Creator intelligence is trustworthy only when teams can tell what was observed, what was inferred and what remains unknown. These principles define how MovesThem communicates that boundary.
02
Keep evidence attached
A recommendation should retain the observations, calculations and contextual reasoning that support it. Missing evidence stays visible instead of being converted into false certainty.
03
Separate systems by purpose
Payload CMS manages public editorial content, authorship, review dates and media provenance. Raw record-level creator datasets do not belong in the editorial CMS or this public repository.
04
Qualify coverage
Indexed source-profile records, canonical creator identities and product-searchable coverage answer different questions. Coverage language should identify which measure is being used.
05
Review in context
Audience, market, language, content, suitability and performance signals are interpreted against a defined brief. No single score is treated as a universal creator verdict.
06
Make public claims reviewable
Public research carries a disclosed organizational byline, a review date, inspectable sources where applicable and a revision record for substantive changes.
Accountability