Editorial authority
MovesThem Data Methodology Desk
Creator-data definitions and measurement
Remit
MovesThem Data Methodology Desk documents the units, calculations and limitations behind creator intelligence. Its remit includes platform-profile records, identity resolution, metric comparability and data provenance.
Method
Every claim begins with a named unit and calculation. Inputs, windows, source generations and unresolved identity questions stay visible beside the resulting metric.
Focus areas
- Creator data
- Metric definitions
- Identity resolution
Disclosure
This organizational desk explains MovesThem data methods. Coverage figures refer to indexed source-profile records unless a different unit is explicitly stated.
Published work
Written or reviewed here.
Research · Reviewed August 24, 2026
Cross-border creator audiences between India, UAE, UK and US
Research · Reviewed August 24, 2026
India regional-language creator discovery landscape
Research · Reviewed August 24, 2026
Instagram vs YouTube vs TikTok discovery benchmarks
Research · Reviewed August 24, 2026
Creator location vs audience location
Research · Reviewed August 24, 2026
The state of creator discovery in 2026
Comparison · Reviewed August 24, 2026
Qoruz vs Modash for influencer discovery in India
Comparison · Reviewed August 24, 2026
MovesThem as a Qoruz alternative
Comparison · Reviewed August 24, 2026
MovesThem as a HypeAuditor alternative
Comparison · Reviewed August 24, 2026
MovesThem as a Modash alternative
Comparison · Reviewed August 24, 2026
Influencer database vs manual creator research
Research · Reviewed August 24, 2026
A practical evidence framework for creator discovery
Data · Reviewed August 29, 2026
Influencer campaign reporting: turn activity into a decision record
Data · Reviewed August 29, 2026
How to compare influencer engagement rates without hiding the method
Methodology · Reviewed August 24, 2026
A source-profile record is not a unique creator
Guide · Reviewed August 24, 2026
How to find influencers who fit the real brief.
Definition · Reviewed August 29, 2026
Audience location
The estimated geographic distribution of the people who view or follow a creator.
Definition · Reviewed August 29, 2026
Average views
The arithmetic mean of views across a defined set of creator content.
Definition · Reviewed August 24, 2026
Creator keyword search
Searching creator bios, captions, topics or other text signals for brief-specific language.
Definition · Reviewed August 24, 2026
Creator location
The location associated with the creator, separate from where their audience is based.
Definition · Reviewed August 29, 2026
Engagement rate
A ratio that relates selected interactions to a defined audience or exposure measure.
Definition · Reviewed August 24, 2026
Influencer discovery
The process of finding and evaluating creators against a defined campaign brief.
Definition · Reviewed August 24, 2026
Source-profile record
One indexed profile record from one creator platform or source system.
Commercial guide · Reviewed September 9, 2026
Turn a campaign brief into a shortlist you can review.
Explore early-access AI influencer discovery. Define the audience, inspect creator content and agree on a shortlist with its evidence and limits.
Commercial guide · Reviewed September 9, 2026
Reach the right creators with the context that found them.
Turn an evidence-linked creator shortlist into personalized influencer outreach. Keep campaign context, message drafts, approvals and follow-up connected.
Commercial guide · Reviewed August 29, 2026
Search Instagram influencers by niche, audience and recent content.
Find Instagram creators using audience location, keywords, language, follower range, engagement, growth, brand mentions and recent content signals.
Commercial guide · Reviewed August 29, 2026
Find YouTube influencers by category, topic and audience evidence.
Search YouTube influencers by category, video topics, audience market, language, average views, channel size, activity and brand-relevant content.
Commercial guide · Reviewed August 29, 2026
Search TikTok influencers by recent content, audience and repeatable reach.
Find TikTok creators by content keywords, audience market, language, follower range, average views, growth, posting activity and brand signals.
Commercial guide · Reviewed September 9, 2026
Move every client brief from search to outreach without losing the strategy.
Turn client briefs into creator discovery, fit analysis, decision-ready reports and personalized influencer outreach across markets and platforms.
Commercial guide · Reviewed August 29, 2026
Find, understand and reach creators who fit your market.
Discover creators, analyze audience and content fit, create decision-ready reports and prepare personalized influencer outreach for your brand.
Commercial guide · Reviewed August 24, 2026
Search each creator platform on its own terms.
Compare creator discovery across Instagram, YouTube and TikTok. Search platform-specific content, audience, reach, engagement and activity signals.
Commercial guide · Reviewed August 29, 2026
AI influencer marketing shaped around the outcome your team owns.
Move from campaign brief to creator discovery, AI analysis, decision-ready reports, personalized outreach and campaign handoff with MovesThem.